Food and Drink

Faces of Cascadia: Elona Underwood works to empower local food and farms in her community

Faces of Cascadia: Elona Underwood works to empower local food and farms in her community

Elona Underwood is a self-declared Cascadian fighting for fresh local food and sustainability. She works as farm manager with the LIttle White Salmon Biodiversity reserve  which promotes education about habitat protection and sustainable agriculture. 

A Cheers to Cascadia

A Cheers to Cascadia

If there is one defining trait of the Pacific Northwest, it’s the high propensity for quality, locally and organically made microbrews. Created from the rain and soil on the slopes of the Cascadian bioregion, the dark ales, IPA’s and recipes that shift from basement to house, to farm and city to city has come to reflect a growing and distinct regional identity and culture.

Cascadian Cuisine Initiative Kicks Off in PDX

food association logoLast month in Portland Oregon, the World Food Travel Association officially kicked off Cascadian Cuisine, a new initiative focused on the continuing promotion of food found, cooked and created throughout the Pacific Northwest. The conference brought tourism offices, food & drink producers, association leaders, wineries, brewers, chefs and journalists together for a full day of strategic planning & thought leadership, with the goal that the regional awareness will drive consumer consciousness, create jobs, and support responsible and local tourism efforts of communities across the bioregion. At the meeting, the Association welcomed some of the most fervent food, drink and tourism players in the region to discuss topics such as borders, agricultural hallmarks, local entrepreneurship and sustainability in Cascadia. Erik Wolf, Executive Director of WFTA explained the vision, “At its very core, Cascadian Cuisine is about economic, sustainable and community development – bringing awareness, creating jobs, and preserving communities and the culinary culture of our region.”

Cascadian Cuisine draws deeply on the passion and unsurpassed quality of food and drink found in the bio-region that includes northwestern California, Oregon, Washington, British Columbia, Idaho and western Montana. In other words, as Jason French, Chef/Owner at Portland’s popular Ned Ludd Restaurant, says “the quality of our food and drink is very much grounded in the quality of the agricultural products found in Cascadia.”

For more information, including how to get involved with this project, please contact Executive Director of the WFTA, Erik Wolf at erik@worldfoodtravel.org OR (+1) 503-213-3700

"Cascadia" Buzzword of the Month in British Columbia

Cascadia_5 (1)In a recent article, the BC Business magazine has labeled 'Cascadia' as the buzzword of the month. Coming on the heels of multiple trademarking disputes, it notes that the idea has now moved from social, cultural, environmental and political movement into an increasingly mature role as cultural icon, with a powerful 'brand image' of its own - one that is increasingly having to fight to remain open, public and free:

‘The Pacific Northwest’ is so passé. There’s a fresh way to display regional affiliation - one that’s causing a brand war in B.C. and down the rest of the West Coast'

The article then goes on to state that "The oft-proposed, very conceptual unified nation of Oregon, Washington, B.C. and, occasionally, Montana and Idaho, is having a hell of a year—at least as an increasingly mined brand. Maybe it’s because of growing validation. Time magazine included the region in a piece called “Top 10 Aspiring Nations” in 2011 and commentators from biologists to tourism operators are calling it a “bioregion,” if not a sovereign state. It all started in the ’70s (of course), when an Oregon-based sociologist named David McCloskey coined the term and a sci-fi novel called Ecotopia set in the region hammered its attributes home. Twenty years later another Oregon local created the Doug flag—tri-colour with a black Douglas fir at its centre—and the concept had a visual identity... one that’s never been hotter than it is today. Especially if you’re on the wrong side of a trademark infringement."

The article then goes on to list the recent controversies that have embroiled the term Cascadia, from it's use in a Adidas commercial featuring the Timber Army, in which it declares that "Revolutions are born from simple ideas" to trademark disputes with Steamworks brewery and finally the MLS attempting to copyright the Cascadia Cup, in both instances prompting massive, grassroots resistance. In the case of the MLS dispute, resulting in supporter groups forming the Cascadia Council to help to dispute the MLS legally.

The full article can be read: http://www.bcbusiness.ca/marketing-media/buzzword-of-the-month-cascadia

 

 

 

Cascadia Now! September Newsletter

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In this September edition of the Cascadia Monthly:

[gview file="http://cascadianow.org/wp-content/uploads/2012/09/Cascadian092012.pdf"]

Anyone should feel free to download, print and distribute as they see fit.

A big thanks to our layout editor Vickie Phelps and Adam Munson.

The Cascadia Monthly newsletter is a free monthly newsletter. We have a completely open submission policy and welcome any and all articles related to Cascadia and the Pacific Northwest, though we ask that they not be politically affiliated. Articles that violate our mission statement will also likely not be included.

Submit related Cascadia content, pictures, articles, events or contributions to our editor Adam Munson at

desolatesorrows@gmail.com

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